Hiring good people is one of the most important challenges for any business. The hiring process usually starts with a job advertisement.

At Swyg, we help companies make better hiring decisions, and understanding why candidates apply for jobs is an important part of that.

In this presentation, we’ll look beyond factors like location, industry and job function to see what language elements of a job post impact the number of applicants using NLP and machine learning approaches. We’ll also give some practical insights to help you write a better job post.